As summer approaches and the fall months approach, seasonal treats begin appearing on shelves in honor of All Hallow’s Eve, which includes many variations of the cereal known to embrace the spirit of autumn. This year, Kellogg’s is launching its first Rice Krispies in orange, not only for a delicious breakfast option, but also the perfect opportunity to embrace the spirit of the season with a new way of making Rice Krispies. While the color may be orange, the new version will respect the classic taste of the beans. Orange-colored Rice Krispies will begin hitting shelves nationwide this month.
According to a press release, “Orange Are You Happy With Your Favorite Cereal For Delicious Dessert Now Available In The Season’s Sweetest And Brightest Color? Introducing Kellogg’s Rice Krispies’ new amazing Cereal Krispies—your new favorite Halloween and Fall ingredient—themed gifts. From Jack-o-lantern sweets to delicious candy corn, Halloween is one of the most iconic candy-making moments every year, so Snap, Crackle and Pop wanted to make it easy to scare fans out for some creepy creations. Take it out of the box.
‘The best part? The amazing orange has the same original taste and crunchy rice cereal crunch that families know and love, with the added fun of festive fall color, so it’s easy to switch to any breakfast dishes or dessert-making traditions. Just substitute the shock orange original in any recipe Homemade Rice Krispies – It’s that easy!”
“We love seeing the spooky, delicious desserts families dream of with Kellogg’s Rice Krispies Cereal for the season of Halloween and beyond,” Sadie Garcia, Kellogg’s Director of Brand Marketing, shared in a statement. “New Shocking Orange breakfast cereals bring the classic flavor and crunchy crunch of Kellogg’s Rice Krispies Cereal, plus festive fall color. From breakfast creations to desserts and tricks, we can’t wait to see what kind of creativity this product will inspire.”
Cereal lovers looking to get into the Halloween spirit can find Kellogg’s Rice Krispies Shocking Orange-Colored Cereal at retailers nationwide starting in August at a suggested retail price of $4.49 for a 7.50-ounce box and $5.49 for a 12-ounce box.
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